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The story

sesquicentennial anniversary logo

Founded in 2006, TownWear was developed to celebrate our hometown's sesquicentennial anniversary (original artwork on left). This
artwork appeared on t-shirts and hats, which
were sold in a local packing and shipping store throughout 2007. Despite the fact that we did not advertise, the line sold out.

As a result of this success, we expanded the TownWear line in 2008 to include sweatshirts and, still, without advertising, the line continued to sell out. After being approached by two local retailers, who asked to sell TownWear in their stores, we made TownWear available for wholesale distribution. We also expanded the line to include infant and toddler apparel.

By the end of the year, TownWear had added over a dozen authorized retail locations from the North Shore to Cape Cod and Rhode Island. In 2010, TownWear launched an all new ladies line and expanded its youth line. By spring, TownWear had doubled its sales and was the first company ever to receive the distinguished "Entrepreneur of the Year" award from the New Bedford Area Chamber of Commerce.

Today, TownWear has authorized retail locations throughout New England as well as a growing national market. The Boston Gift Show recognizes TownWear as a "made in New England" product, as all of our garments are either screen printed or embroidered in New England, and all of our adult, ladies and youth apparel, which are known for their natural color palette and lived-in look, are pigment-dyed in New England, as well.

We are proud to be able to give back to the communities where TownWear is available and to support our own local business community.

The giving

We believe in socially responsible investing, which is why TownWear donates a portion of all its sales to local charities in communities where our authorized retailers are located. Each retailer selects a local charity for TownWear's Giving Program, and every January we send a check for a percentage of all our yearly sales to these charities. We have donated thousands of dollars to dozens of nonprofit organizations in serious need of support. So please remember, when you buy a TownWear hat, t-shirt, or sweatshirt from one of our authorized retailers, you, too, help make a difference in that town.

The retailers

If you are an authorized TownWear retailer, sign in to access order forms, Giving Program instructions, and Co-op Marketing program information.

If you would like to become an authorized TownWear retailer, apply here or contact us at 508.758.2345 for more information. We'd love to have you join our esteemed list of retailers.

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PO Box 606  |  Mattapoisett, MA 02739  |  PH 508.758.2345  |  FX 508.758.6166  |  Send Us an Email