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Letter from a Retailer

"Our new shirt order arrived, thank you. How funny, even in Florida the long sleeve shirts are selling better? We sold a dozen already this week! So excited, had to share. Our customers love the shirts - the graphics and the Quality!

Thank you Thank you!"

- Audrey Freshman
Creator's Touch Gallery
Punta Gorda, FL

TownWear news




Announcing Our New Regional Sales Manager

TownWear® a nationally recognized brand of apparel, that celebrates the community where it is sold, promotes town pride and gives back to the community, has announced the appointment of Marc Anthony Lujan, as regional Sales Manager for the State of Nevada.

Townwear® with stores in New England, Florida and California, Has selected Marc A. Lujan, to head up the development of a chain of retail Stores in Nevada, offering TownWear® products.

Born and Raised in Las Vegas, Nevada, Marc is trained to be an Executive Sales Professional.

TownWear® is pleased to include him on our National sales team, Marc fits right in with our principals considering his desire to give back to his community. “We are lucky to have him” states Bruce E. Rocha Sr. President of BERinc, the parent Company,

BERinc is a socially responsible company. They provide grants based on the sales in every community that has an exclusive TownWear® retailer to a charity named by the retailer.

Marc is also gifted with a passion for arts and music, lives to; “one day share with the world and give back to my community”. Marc started in the sales field working for the Famous Local Fry's Electronics and found that he wanted to peruse a career in sales.

Bruce E. Rocha Sr, expressed his pleasure to find such a community minded professional sales person, to help expand our line of apparel in Nevada.

Marc can be reached at; or 508 758 2345




Moby Dick Retail

Bruce made an exciting trip to New Bedford today to visit our exclusive retailer, The Bedford Merchant, and the Moby Dick Retail, 27 William Street New Bedford, MA. Where our TownWear® brand apparel is sold.

The Moby Dick Retail, has everything you could imagine; including Men' clothing, jewelry, and home décor. It is located in the New Bedford Whaling National Historical Park. Across the street from The Bedford Merchant who carries such a large variety of items and gifts that your visit to the National park, will be something you will treasure for a long time.

He talked to Cindy a very knowledgeable clerk who loves her job, and it is obvious when you listen, as she describes many of the thousands of items in her store.

Cindy has 15 year tenure in the store and she takes a very personal interest in the it's success.

Moby Dick Retail items on sale

Steps from the New Whaling Museum

The Bedford Merchant

A perfect place to shop in New Bedford Whaling National Historical Park just steps away from the famous New Bedford Whaling Museum.




Country Woolens in Westport

Bruce E. Rocha Sr the President of TownWear® loves to visit stores that feature TownWear® products. Yesterday he visited Country Woolens, the exclusive TownWear® Retailer at 842 Main Road Westport Massachusetts.

He was very much impressed with the beautiful display of colorful TownWear® Apparel in the store and raved about Terry, the clerk that was on duty while he was in the store. She was so friendly and knowledgeable about all the products sold in Country Woolens.

It is a very unique store; Bruce commented that the name of the store. 'Country Woolens', is perfect because it feels warm and cozy as soon as you enter the store. It is just like getting a warm hug as soon as you pass through the door.

Country Woolens
842 Main Road
Westport, MA 02790
Phone: (508) 636-5661




Newport Breeze Now a TownWear® Retailer

TownWear is very proud to include Newport Breeze on our growing list of Exclusive Retailers. They are located on the historic Bannisters Wharf in the heart of Newport, RI. Their slogan is "A reminder of the spirit of Newport and resort clothing for the whole family."

A dedicated socially responsible company, they have chosen the Star Kids Scholarship Program to be the recipient of the TownWear® 2016 grants to local charities, as a result of sales of Townwear® in their store.

Newport Breeze, open year round
1 Bannisters Wharf (corner of America's Cup Avenue)
Newport, RI 02840
Phone: (401) 849-4381




2016 TownWear® Donations

BERinc, parent company of TownWear®, a socially responsible custom apparel company, distributes thousands of dollars every January to charities selected by retailers in their community. All Exclusive TownWear® retailers throughout the country participate in this program.

Letters of appreciation reinforce how important these grants are to the selected charities. Below are a few comments we received this year following the distribution of funds.

From Our Sisters School, New Bedford, MA

Dear Bruce,
On behalf of everyone at Our Sisters' School, we would like to sincerely thank you for your generosity and support for our students. With your help, we will continue this important work together of providing transformative opportunities to deserving young girls.

Georgiana Goulding, Director of Advancement
Sarah Herman, Head of School

From Little Compton Food Bank, Little Compton, RI

Dear Mr. Rocha,
Sincere appreciation for the generous donation to our local food bank. Your TownWear's giving program is one to be admired and respected.

Susan Sisson Coordinator




SportWorks Ltd. conveniently located in Duxbury, MA

Bruce E. Rocha, Sr. Chief Executive of TownWear™, manufacturer of a line of sport and casual apparel, likes to visit the exclusive authorized retail stores marketing the TownWear™ brand as he travels around the country. "I am always impressed when I visit specialties stores, at the the owners' and operators' knowledge of and dedication to their products," he said after visiting SportWorks Ltd of 45 Depot St, Duxbury, Massachusetts.

This store, conveniently situated in the Duxbury Market Place has a treasure chest of skis and winter sports equipment. Mike and Rick love to contribute to their customers' enjoyment of winter sports. This store has 3 levels loaded with the finest apparel and sports equipment in the area. Over 20 years in the business, they are clearly dedicated to helping make New England a fun place to have fun.

When Bruce arrived at their store they were preparing for the summer trade. Stocking up with TownWear™, SportWorks Ltd. is the exclusive retailer of TownWear™ in Duxbury and as a result of their sales and dedication to their community, local charity Crossroads for Kids receives a financial grant every January based on the sales in that community.




2015 TownWear™ Donations

BERinc, parent company of TownWear™, a socially responsible custom apparel company distributes Thousands of dollars every January to charities selected by retailers in their community. All Exclusive TownWear™ retailers throughout the country participate in this program.

Letters of appreciation reinforce how important these grants are to the selected charities. Below are a few comments we received this year following the distribution of funds:

Our Sisters School in New Bedford Massachusetts
On behalf of Our Sisters School, we would like to thank you for your generous gift. Thanks to the support of volunteers, donors and friends of OSS, we are able to provide a bright future for the middle school girls of greater New Bedford.
- Georgiana Goulding Director of advancement and Sarah Herman Head of School

Abuse Counseling & Treatment of Fort Myers Florida
We sincerely appreciate your help in joining us in our efforts to eradicate domestic violence. Your support is making a difference in the lives of the victims we serve.
- Anna Perez, Director of first impressions/Community Educator Abuse Counseling and Treatment. Inc.

Boys & Girls Club of Greater New Bedford/Wareham
Your donation provides critical support for the Club to continue its mission. Without the generosity of individuals such as you, we would be unable to reach those youth who need us the most.
- Robert A. Mendes Executive Director

Jekyll Island Foundation
Thank you for your generous donation in support of The Jekyll Island Foundation for the Georgia Sea Turtle Center. Thousands of visitors have been attracted to the The Sea Turtle Center and each visitor gained an increased awareness of conservation and ecological responsibility.
- Dion Davis Assistant Director




The Cottage, Exclusive Dealer of TownWear™ in Jekyll Island

Founder of TownWearTM, Bruce E. Rocha, visited Molly Knowlton, owner of The Cottage located in Jekyll Island, GA during the holiday season. The Cottage is A Gift Gallery located on the grounds of the Historic Jekyll Island Club Hotel in Jekyll Island, GA. This gift store has an eclectic collection of local, regional and American as well as Fair-Trade handcrafted gifts, table top and jewelry chosen for their cross-appeal to visitors and Golden Isles residents alike.

The "kids" room caters to families looking to get back to the art of having "unplugged" fun. Puppets, word games, activity books... all with old-fashioned family entertainment in mind. We are proud to have The Cottage as the exclusive dealer of TownWearTM products in Jekyll Island, GA. On behalf of Molly Knowlton, TownWearTM donates a percentage of proceeds to the Jekyll Island Foundation, which is a great supporter of the Georgia Sea Turtle Center. The Georgia Sea Turtle Center was created as a primary conservation program dedicated to increasing awareness through sea turtle education, rehabilitation, and research programs.

On a recent December visit, Rocha said, "It was a perfect day. The store was very busy with tourists arriving by bus. Sales associate Betty Carone was impressive with her knowledge of the island and the quality merchandise being offered. The cute store on this historic Island accessed by bridge and causeway is a perfect destination for tourist to pick up a quality gift item. A visit to the Jekyll Island Museum, a short walk up the street or the Sea Turtle Center, is well worth the modest admission charge to the Island."

Please visit The Cottage's facebook page for more information on store hours and directions and to learn more about the Jekyll Island Foundation. For more information contact Molly at




TownWear Makes a Great Gift at Carter's Clothing & Footwear

Kevin Carter, owner of Carter's Clothing & Footwear, located in downtown New Bedford, MA, shared this holiday window display with our viewers. Carter's Clothing & Footwear is a successful family owned business that has been serving the community since 1947. Carter's caters to the work, casual and lifestyle clothing and footwear needs of southeastern Massachusetts and Rhode Island. They have a very friendly and knowledgeable staff always willing and ready to serve their customers. No matter what age or lifestyle, every customer who walks through their door is treated with personalized customer care.






Tracy Paulson

TownWearTM would like to welcome Tracy Paulson as our Territory Development Manager for Illinois and Wisconsin. Tracy brings over 20 years in sales and marketing experience with a focus on customer relations as well as brand development. "I am thrilled to be a part of an organization that believes in quality products while also giving back to the community. I am so excited to begin working with an exclusive retailer in each community to showcase and increase community togetherness." With her focus on Relationship Selling as well as Cause Marketing Tracy is the perfect fit for TownWearTM!





Following their January tradition, TownWearTM donates a portion of all its sales for the prior year to local charities, which are selected by each authorized retailer. Some of the recipients are acknowledged here:

"Please accept our sincere thanks for the recent donation to the Little Compton Food Bank. Your thoughtfulness in considering the needs of others is most commendable. With the number of food bank recipients increasing, we certainly appreciate the support of TownWear and Wilbur's General Store."
- Little Compton Food Bank, Little Compton, RI

"Thank you so much for selecting PAWS New England to be a recipient of TownWear's giving program. We are honored to accept this generous gift, and will be happy to promote your charitable program to our donors.

Our commitment to these dogs is that they will have a safe place to go, enough food and water, proper vetting and the love of humans."

- Paws New England, Barrington, RI

"We would like to thank you for your generous gift through the sales at Folia in support of our students, school and program. Your gift will certainly impact the educational program and co-curricular activities the students take part in daily! Our Sisters' School is grateful for the role you play in making this voyage possible for our students."
- Our Sisters' School, New Bedford, MA

"On behalf of the Board of Directors, staff, and most importantly the members of the Boys & Girls Club, we would like to thank the TownWear Giving Program for the gift to our Great Futures Annual Appeal Campaign. We understand that this gift represents a portion of sales made at Carter's Clothing in New Bedford [MA]. Your donation provides critical support for the Club to continue its mission."
- Boys & Girls Club of Greater New Bedford/Wareham, MA






Bruce E. Rocha Sr., President of TownWear, is on the road again visiting Exclusive TownWear Retailers today it was Carter's Clothing & Footwear 55 Williams Street in Historic New Bedford MA.

I was very impressed with the location, right in the heart of New Bedford’s National historic Park. There was ample parking in the area plus Carter's own private parking lot. I observed tourists enjoying special breads and lemonade purchased in some of the quaint local shops as they walk the park.

The TownWear window display caught my eye and the interior shelves stocked with all the colors and sizes warmed my heart. Their slogan is "Come visit us at one of our 2 convenient locations you won’t be disappointed."

This slogan proved itself when Daniele, one of the knowledgeable clerks, offered to help me select a new pair of footwear. There was so much to choose from. She steered me to an age appropriate style and color that fit and looks great. Even my wife was impressed with my selection.






TownWear™ began in a little seaside town in Massachusetts when the company’s hometown was celebrating its sesquicentennial anniversary. Today, TownWear™ has grown into a nationally-recognized brand in demand not only for its unique custom designs, but because of TownWear's built-in giving program. TownWear™ donates a portion of all its sales to local charities, which are personally selected by each authorized purchaser.

As a family based business for over 48 years, Fisher & Rocha, Inc. has made a socially conscious decision when purchasing uniform shirts this year for their project managers, craftsmen and support staff. Fisher & Rocha, Inc’s, TownWear™ line has been created specifically for their construction business with artwork highlighting key points of the trade in which make them successful. This local construction company based in Mattapoisett has selected the Pythagorean Masonic Lodge Angel Fund as the recipient of the TownWear™ giving program.

Fisher & Rocha, Inc., specializes in new additions, remodeling, painting, repairs and all aspects of making homes beautiful and functional for every family’s needs. Call today for a free quote on any home project – no project is too small or too big – 508.758.6738





In January each year, TownWearTM donates a portion of all its sales for the prior year to local charities, which are selected by each authorized retailer. Here's what some of these charities had to say:

"I wish to sincerely thank you for supporting Creator's Touch Gallery's legacy by contributing to the Smuggler's Enterprises, Inc. Foundation. The purpose of the Fund, established at the Charlotte Community Foundation, is to support the activities of nonprofit organizations in Charlotte County."
- Charlotte Community Foundation, Punta Gorda, FL

"On behalf of the Old Rochester Tri-Town Education Foundation, I would like to thank you for your letter dated January 3rd and the check for the foundation. As a board, we discussed this opportunity and reflected on the impact of TownWear can have in and around the community. We will also send a letter to Isabelle's thanking them for selecting us as its local charity of choice. As a group set to provide a number of grants to each of the three tri-town school committees in the coming weeks, every contribution helps us help others."
- Tri-Town Education Foundation, Mattapoisett, MA

"Thanks to your investment in Crossroads for Kids, this year we will help over 1000 children ages 7-17 find their inner strength, potential, and path toward a bright future through summer and year round programming. TownWear's gift representing a percent of proceeds from sales at Sportsworks in Duxbury, MA enables us to give our students the opportunity to experience a support system that never wavers."
- Crossroads for Kids, Duxbury, MA

"Your generous support helps ensure that our patients and their families can concentrate on enjoying their time together knowing that they are surrounded by the compassion, sensitivity and caring that sets Hope Hospice apart. Thank you for believing in our special mission. We are honored to count you as one of our loyal supporters."
- Hope Hospice, Hyannis, MA

"Your commitment to donate a portion of your sales is most commendable. Without the thoughtfulness of others, our organization couldn't successfully address the nutritional needs of our less fortunate friends and neighbors."
- Little Compton Food Bank, Little Compton, RI

"We would like to thank you for your generous gift to support our students, school and program. We are so grateful for your belief that OSS is making a difference. We thank you for your support. "
- Our Sisters' School, New Bedford, MA

"Our programs serve more than 5,400 people each year, and your donation helps us connect people to good food when they turn to us for assistance. Your donation will make a difference in the lives of families and individuals who are struggling to make ends meet."
- The Open Door, Gloucester, MA

"Know that your generous contribution will help to bring creative, world-expanding opportunities to classrooms and students throughout the Bristol Warren Regional School District. I am grateful for your support of the foundation and our public schools."
- Bristol Warren Education Foundation, Bristol, RI






The TownWearTM R&D Department has introduced new colors and items for 2013. Requests were made by our retailers for additional fun color selections for the new year. Check out our new colors summery "azalea" and fresh "caribbean blue" now available in the hat line.

Ladies! Get ready for some refreshing new colors such as "celery" green and tropical "sunset orange." It's true – the colors we wear do enhance the way we feel. The "marigold" is a precious new color now available in the youth line. Both boys and girls can sport the new color while adding a hint of playfulness to their wardrobe.

ALL NEW 100% cotton tote bags are being introduced this year. Now available in 2 sizes and made exclusively for your store. These custom totes feature your town logo on one side and your custom designed artwork and coordinates on the other. The larger cotton tote features a full zipper with an interior zippered pocket. Both totes are available in sand color with custom artwork in the earth tone. These make great gifts for the traveler, boater, special teacher, parents, or the "green" conscious person in your life. Excellent reusable totes to use on shopping or overnight trips.






BERinc., with headquarters in Mattapoisett, Ma., the parent company of the TownWear™ brand of apparel begins 2013 by making their annual donation to the various charities chosen by its locally authorized TownWear™ retailers across the nation. Every year TownWear™ donates thousands of dollars to charities in the local communities where TownWear™ exclusive retailers are located. On behalf of the TownWear team, Connie Goulart, CFO, would like to thank all our retailers for making this possible.






Wareham Village Association members had a fun time offering TownWear™ products at the Cape Cod Cranberry Growers Association Festival recently, sponsored by A.D. Makepeace in Wareham, MA. The Wareham Village Association raises funds by selling TownWear™ products for the purpose of promoting the countless benefits of shopping and living in Wareham, Massachusetts; a vacation wonderland, with miles of sandy beaches and hundreds of acres of fresh ponds. Visit to find out more.

TownWear booth at the swan boat dock.

TownWear customer enjoying the view.






Every January TownWear donates a portion of all its sales for the prior year to local charities personally selected by each authorized retailer. Here's what some of these charities had to say:

"Thank you so much for your contribution. With your generous gift, The Open Door will continue to carry out its mission to alleviate the impact of hunger in our community."
- The Open Door, Feeding people Changing lives, Gloucester MA

"Thank you for the generous Donation to Essex Greenbelt. We have even more land conservation projects currently underway that your gift will help us complete this year."
- Essex County Greenbelt, Conserving land since 1961

"Thank you very much for your generous donation. ECCA relies on loyal support of individuals and companies such as yours to provide high-quality affordable fine art education for all ages to the Seacoast community."
- Exeter Center for Creative Arts






Read the article here.





Every January TownWear donates a portion of all its sales for the prior year to local charities personally selected by each authorized retailer. This year, TownWear more than doubled its donations to dozens of charities. Here's what some of these charities had to say:

"Thank you for your thoughtfulness in instituting such a fine program."
- Little Compton Food Bank

"Your gift and your commitment to social responsibility are encouraging
examples of the support we receive from this community."

- Housing Assistance Corporation on Cape Cod

"Your commitment and philanthropic to be commended."
- The Fairhaven Centurion Scholarship Fund, Community Foundation of
Southeastern Massachusetts

"You have made an important difference as part of our special family of contributors."
- Hospice & Palliative Care of Cape Cod

"Your already working to further our mission and inspire a future
generation of children and their families to get 'Nearer to Nature'."

- Squam Lakes Natural Science Center

"We receive no public or governmental aid of any kind, and rely on
contributions such as yours to help us maintain our programs and services."

- MSPCA-Angell

"Your unwavering support.and willingness to provide for our girls' needs is a
true statement of your belief in their potential and the overall wellbeing of our community."

- PACE Center for Girls

"Your donation helps immensely to keep the food pantry supplies [stocked]
so that we can help these individuals."

- Food Pantry (Warren, RI)

"Your support makes it possible for us to transform the lives of more than
1,000 at-risk youth each year."

- Crossroads for Kids






Read the article here.






Read the article here.






The Boston Gift Show selected TownWear as a featured item for its 2011 Preview Guide. Check out the digital version of the guide by clicking here and navigating to pages 14-15.







Wednesday, January 19, 2011
"TownWear spreads community pride"

Read a PDF version of the article here.






Read the article here.






Read the article here.






February 11, 2011, Mattapoisett, MA—The locally-owned, award-winning apparel line TownWear more than doubled its donations this year to dozens of charities, many of which are right here in the SouthCoast.

Every January TownWear donates a portion of all its sales for the prior year to local charities personally selected by each authorized retailer. "When you buy a product that gives back locally, you become part of a team committed to making a difference in the towns and communities that are meaningful to you," a TownWear executive said.

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