TownWear News

New Colors In Time For Spring!

Our signature shirts just got a fresh update. Introducing an all-new lineup of colors for your every mood, move, and moment. There’s a shade with your name on it. Same fit you love. Now in colors you’ll live in.

Nancy's Candy, West Dennis Village, Cape Cod Massachusetts, Has been awarded TownWear's 2023 National Best Display Contest

Bruce E Rocha, President of TownWear®, visits authorized TownWear® retailers across the country, to view how our products are displayed and chat with store owners.

We are very impressed in the unique displays that some of our busiest stores present. NANCY’S CANDY, really gets it. her inventory flies off the shelf because every customer has to look over her TownWear® display, in order to inspect her fantastic display of candy. (It is sooo good)

NANCY’S CANDY store, is a must see, if you are anywhere on the Cape. Her skill at making candy and creation of a pleasant shopping experience is legendary.

Her store in Historic Dennis Village, is located in “The old Post office” An architectural treasure.

Describing his visit to NANCY’S CANDY, Bruce chatted with Nancy, who enjoys sailing up the beautiful New England Coast especially the rugged coast of Penobscot Bay, Maine, when she gets time off.

Moreen, otherwise known as “I’m not Nancy”, her very capable assistant Takes over the busy store on those rare times when Nancy sails off into the sunset with her husband who likes to hunt in Maine.

If you would like to be considered for the coveted 2024 National display contest award e-mail Bruce at brucesr@mytownwear.com. He will visit your store no matter where it is. New England, Florida, Colorado even some of our Island stores like Grand Ilse. Louisiana.

Cape Cod and Islands Gift Show 2023

TownWear recently took part in the Cape Cod and Islands Gift Show in Falmouth where we had a great time meeting new faces and reconnecting with current customers. Jessica, Justin, and Brianna worked together as a team to set up our custom booth that showcases our beloved cotton products that are custom designed and created locally on the South Coast of Massachusetts. "Our products are designed with the intention of helping you celebrate your community and the places you love." Reported Jessica. "We have a giving program built into our model where we will donate 5% of the sales in a community to a local charity they choose." Every year we have attended the gift show (formerly known as Girls with Great Lines), we enjoy the experience. The show is held at the Sea Crest Inn in North Falmouth which sits beautifully on the ocean and hosts a variety of guests who love the coast. TownWear fits right in among the variety of coastal loving vendors and buyers and we look forward to solving your retail needs with a coastal product that celebrates the places that are meaningful to you!

Blue Shell Gifts and Décor

Blue Shell Gifts and Décor is a charming gift shop featuring a carefully selected collection of unique nautical inspired items. The shop is located on Solomons Island, a charming water-front town measuring just over two square miles. Solomons is a little-known pristine town having seafood restaurants, fishing charters and beautiful gardens. The waters are particularly special for their remarkable biodiversity, containing thousands of different plant and animal species, especially the marine life, and the town is known for its preserved historic Drum Point Lighthouse, as seen on their unique TownWear® apparel sold at Blue Shell Gifts and Decor. By purchasing a TownWear® product, you are supporting the Connie Kite Memorial Scholarship, a scholarship awarded to a nursing student at the College of Southern Maryland.

Sureway – Grand Isle, LA

Located on the remote oasis of Grand Isle, LA is Sureway Supermarket is a wonderful compliment to the needs of the community with a combination of groceries, hardware, marine/fishing gear, clothing and so much more. One online review stated “everyone working in the store are incredibly nice, thoughtful and they go out of their way to help you.” Another states “Shelly is a great owner”. Purchasing a TownWear® product from Sureway Supermarket reminds one of the unique location and wonderful store. You will leave knowing you have supported Casa of Lafourche, a national organization with a local program advocating for children in the Grand Isle community.

Over the Bridge – Bayville, NY

Over the Bridge, located on Ludlam Ave in Bayville, NY, is a wonderful gift shop with a curated collection of beautiful items carefully chosen by the friendly and personable owner Mary-Jean. Mary-Jean has been called out countless times, in the overflowing five-star reviews you will find on the Over the Bridge Facebook page, for being “delightful, welcoming, kind, accommodating, and sweet”. Her shop offers “Unique finds and personal service.” As reported by one shopper.

I can attest to these warm-hearted compliments as I really enjoyed working with her through the designing of her carefully chosen Bayville TownWear® apparel artwork. Not only is Over the Bridge an enjoyable place to shop, you will leave there, with your TownWear purchase, feeling great knowing that a portion of your purchase goes directly to the Matthew Fetzer Foundation, which was handpicked by Mary-Jean as the recipient of her TownWear® giving program.

The Matthew Fetzer Foundation is a non-profit committed to helping children with cancer and their families by hosting parties at Children’s Hospitals and related units. They provide toys, gift cards, parents’ gifts, pajamas, and food. The also offer emotional and financial support. Their organization is in loving memory of their son Matthew Fetzer.

One of the most rewarding parts of welcoming a new retailer is watching the exchange of appreciation between the retailer and their local charity. What a wonderful way to spread love in your community Over the Bridge! We are proud to have you on board.

Board of Directors Meeting

At a recent Board of Directors meeting of Bruce E. Rocha Inc, A Massachusetts Corporation, DBA as TownWear®, Mail Box Services & Mattapoisett Laundromat, A new slate of officers were elected. Standing from left to right: Bruce E Rocha Jr. Clerk, Maria C. Goulart Treasurer, Jessica R. Medeiros Vice President & Bruce E. Rocha Sr President.

The company’s TownWear® branded apparel is sold throughout the country. Mytownwear.com Recent exclusive retail stores added to the outlets include, stores in Texas, Louisiana, New York, Pennsylvania, and So Carolina.

Coloring Book

On a recent visit to Country Woolens to introduce our new, exclusive, personalized TownWear coloring book, Bruce had a great experience talking with Kerry, a dedicated employee.

"She got it right away when she saw her store on the front cover, and all the characters in the book wearing Westport TownWear shirts." – Bruce reported.

Kerry thought it would be a great sales aid. Perhaps offering a free coloring book with the purchase of 4 TownWear shirts.

There are many benefits of such a promotion. For instance, customers will keep the book for a long time, reminding them of their favorite store. Also, the QR code on the back of the coloring book instantly brings the customer to country Woolens’ website, promoting a great opportunity to order the stores products online.

Punta Gorda

Creators Touch Gallery in Punta Gorda, Florida is a valued retailer here at TownWear. "You’re the best!", "I love the raspberry Punta Gorda Shirt!" and "We love TownWear!" are just a few of the generous comments Creators Touch Gallery has given us over the years. 5% of their TownWear proceeds goes to local charity Team Punta Gorda. With coordinates leading directly to their doorstep, customers are able to bring Punta Gorda wherever they may be. We love working with Creators Touch Gallery, and whenever we find ourselves in Florida we are sure to check in with our friends here.

The Cape

The Bourne Bridge, shark sightings, rotaries, and sandy beaches are all iconic symbols of Cape Cod. Our Cape Cod regional line captures everything Cape Cod has to offer. With coordinates leading right to the middle of the Cape Cod Canal. We have two retailers carrying our Cape Cod Regional Line, Shell’s by the Sea in Harwich Port, MA and The Cove at Yarmouth in West Yarmouth, MA. With 5% of their TownWear proceeds going to the International Fund for Animal Welfare. Be sure to stop at any of these two retailers to bring a piece of Cape Cod home with you today.

Cottons

Looking for TownWear for your favorite town of Duxbury? Cottons at 3 Standish Street has the TownWear you are looking for. From crew necks, long sleeves, and hats Duxbury has it all for your winter styles. Our Sales Manager Catherine enjoys the colors of the baseball caps with Cottons coordinates on the back. Catherine stated, “I love the TownWear crew necks because they are perfect to wear on a cold night, and cuddle up in, in front of the fire place at night.” With 5% of Cottons proceeds going to Duxbury Public Schools, your purchase of TownWear helps the community. Be sure to visit Cottons to get your very own Duxbury TownWear.

Hats Off to That!

"At last your favorite BEST Bristol cap is back in stock! And at the original price, new colors as well as the ever popular washed red and navy. Remember 5% of all TownWear sales goes to Bristol Warren Education Foundation. Hats off to that!"

–Paper Packaging and Panache

Our Lines

TownWear offers a variety of styles for adults, ladies, youth and children. The pigmented dye of our clothing gives our pieces a rustic unique look. Each piece is perfect for going out or staying in. With coordinates on our shirts and hats that lead directly to the places you love, you will always have the place that means the most to you within reach. The triptych artwork on the back of the shirt offers 3 squares of artwork that represents your town. We work directly with you and our designers to create a piece of art that your store is proud to carry. With a style available for everyone, we make it easy for you and your store to find the pieces you will love to carry.

Elite Line

Work in style with our comfortable and breathable Elite TownWear Line. Showcase your business with unique artwork we work with you to create. Your artwork will even feature coordinates leading right to your business’s front steps. Mail Box Services, Mattapoisett Laundromat, and Fisher & Rocha all wear TownWear as part of their work uniform. Fisher & Rocha enjoys their short sleeve tees and hats for hot summer days working outside. Mattapoisett Laundromat enjoys the bright colors of their shirts; because the colors represent the positive attitude each employee brings to work each day. Mail Box Services, is able to showcase all the services that are provided in their storefront, with the beautiful artwork on the back of their shirts. Showcase your business pride to your customers, and let your employees enjoy a comfortable work uniform with our TownWear Elite Line.

Welcome Sippican School!

Be respectful, responsible and kind is what Sippican School in Marion, Massachusetts teaches their students. Sippican School is our first retailer for our new SpirtWear! SpirtWear allows communities like Marion to celebrate their teachers, faculty, and students. Sippican’s SpirtWear encompasses everything it means to be a part of their community. Now teachers can educate their students and raise self morale in style. What a great way to celebrate the hard work everyone puts forth every day, by wearing what it means to be a teacher and student at Sippican on their back. With our charity program, Sippican will be receiving donations at no cost to them, for the items purchased through TownWear. Giving back to the community is so important to Sippican, and they are able to make a difference with the help of TownWear. SpirtWear is more than just a shirt or sweatshirt, it symbolizes the place you grew up, met all your friends, and advanced your education.

Back to the Basics

In 2006 TownWear was developed to celebrate our Mattapoisett hometown’s 150 year anniversary. After selling out of our newly designed shirts and hats at the events, we expanded into selling more products. Later, local store Isabelle’s, insisted we let them sell TownWear in their store. With the help of our community, this small design grew TownWear all throughout New England and across the country. We are excited to help towns share their town pride and give back to their community.

TownWear Spotted!

We love seeing all the adventures our customers have been taking TownWear on in their travels. From long car rides, to beach outings, or hikes in National Parks, we are always excited to see where you take your TownWear. One customer took her TownWear on a road trip to the Grand Canyon. She took a pit stop in Missouri, where she showcased her New Bedford TownWear. Another customer took her Martha’s Vineyard TownWear and took is to her favorite beach spot just outside of Boston. She explored the beaches to find new shells to add to her collection, and spend the afternoon with her husband. Zion National Park, also made it to our list of TownWear Spotted locations. This hiker took in an amazing view wearing his Cape Cod TownWear. Thanks for showing us a beautiful spot to watch nature from above. Keep traveling and finding new adventures with TownWear!

Christine Mendes

Meet our newest member of our TownWear® Sales Representative team. Christine Mendes lives in the beautiful ocean front town of Fairhaven, Massachusetts. Christine calls Fairhaven a hidden gem and she is proud to be a member of this community.

Christine has been in the apparel industry for over 25 years and prides herself on her customer service skills. She believes that no ask is too small or large. She enjoys helping her accounts develop a product that they are not only happy with but are proud to sell.

Christine will be working primarily in Southern Massachusetts, Rhode Island, and Eastern Connecticut. She is excited to start sharing TownWear® with other communities, to help them showcase what makes their town special.

Country Woolens

It is that time of year where no matter how many layers you put on; you still have that cold chill that just won’t go away. Country Woolens located on 842 Main Road, Westport Massachusetts, has all the winter accessories you will need this season. From North Face, to Patagonia, to Ivory Ella, Country Woolens is the perfect place to stay warm this winter.

Country Woolens is a proud carrier of Westport TownWear™. A portion of all of Country Woolens TownWear™ sales is donated to their charity of choice, Westport Youth Athletic Association. We had the opportunity to chat with the owner, Ann Squire and the staff at Country Woolens. The staff explain what a wonderful place this is to work. The people they work for and the customers they meet, keep their job interesting. The passion each employee has for Country Woolen is obvious. The staff at Country Woolens alone makes it impossible to not leave the store with a smile on your face.

Customers who purchase Westport TownWear™ love the comfort and warmth that it provides them. Not only comfort, it offers a great conversation starter to people seen wearing Westport TownWear™. We were excited to visit Country Woolens because the staff and owners makes each visit a pleasant experience.

Paper, Packaging, and Panache

In the busy college town of Bristol, Rhode Island, local store, Paper, Packaging and Panache can be found in the heart of downtown Bristol. Located at 418 Hope Street, visitors can take a stroll through Bristol, while enjoying the views of the water. This store is more than just toys for your younger loved one. All your wrapping needs, countless greeting cards, and wedding albums can be purchased here. After more than 24 years of business, this close group of women, love their small store and are excited to share TownWear™ with Bristol. Through the purchase of TownWear™ in Bristol, proceeds benefit the Bristol-Warren Education Foundation.

Susan was generous enough to spend some time taking us around her store. After recently adding new toys for children, she has found a new customer base that adds another level of excitement to her store. She was also able to show us her Bristol TownWear™. The beautiful display of the clothing, makes it stand out to all the customers visiting the store.

TownWear™ is thrilled to be working with Paper, Packaging and Panache because this small store, located in busy downtown Bristol, gives students and visitors the opportunity to remember the small town they grew up in, visited, or studied in. Paper, Packaging and Panache, is more than a toy store, stop by this gift filled store for all of your party needs.

Wilbur’s General Store

If you are looking for your one stop store for anything on your shopping list, Wilbur’s General Store is the place to visit. Located at 50 Commons, Little Compton, Rhode Island, this not so small store, fuels the love for this small town. First walking in you are greeted by generous employees who go above and beyond to make your experience here a good one. From a small grocery store, to nautical Little Compton gifts, to tools and supplies you might need around the house, Wilbur’s General Store has it all.

Former employee, to now owner, Linda Wetzel, kindly took the time out of her busy schedule to meet with us to discuss her store. Her close knit and kind staff make working and managing this store that much more enjoyable. She is proud to be carrying Little Compton TownWear™ because she knows how much locals love their small town, and wants to share that love with the rest of the world. Her large TownWear™ display perfectly demonstrates that love. A whole back wall dedicated to TownWear™ and a hat overhang in a doorway, makes it impossible for someone not to find the perfect Little Compton gift for their loved ones. Not only do people in Little Compton love wearing TownWear™ but they are also giving back to their community as well. I portion of all TownWear™ sales goes directly to the Little Compton Food Bank.

Wilbur’s General Store has everything on your shopping list, and makes a good stop for a lunch break. Stores like this make visiting our retailers a trip to remember.

Green Ink

Green Ink is located in a small ocean front town in Rhode Island called Wickford. Walking down Brown Street you can enjoy the views of the marina, and grab a bite to eat along the way. Green Ink can be found right on the water, with the most spectacular view. It is the best boutique to find the perfect outfit for staying in or going out. From cozy socks and books, to elegant tops, there is an outfit for every occasion here. Wickford, Rhode Island TownWear™ can be found here as well.

Upon entering Green Ink, the abundance of different outfits is overwhelming. However, the fashionable employees are there to help you find what you are looking for. Fellow Chicago resident Missy, now a Green Ink employee, has learned upon moving to Rhode Island, that people love the small town of Wickford. Missy explained how everyone who is passionate about Wickford loves TownWear™ because it allows them to showcase their town pride everywhere, they go.

Missy was also excited to have contributions of their TownWear™ sales be sent to the charity of their choice. Wickford sends their TownWear™ sales to the North Kingston Food Pantry. Being a small state, the love for local charities is strong. She explained how upon moving here she has noticed how much the Rhode Island community is always looking to give back.

Green Ink is not just a small boutique, it is a boutique filled with knowledgeable staff and endless styles.

The Green Door

TownWear™ had the opportunity to travel to their neighboring state of Rhode Island. Finding this store in East Greenwich was easy, just look for the green door. The Green Door, located at 130 Main Street, East Greenwich, Rhode Island, has everything from home décor to children’s clothing. Not only do they have everything you might need for a birthday, housewarming, or anniversary gift they have friendly staff to help you pick out the right item for your loved ones. This feel good store proudly carries our Rhode Island regional line. By celebrating their state, anyone traveling or living in Rhode Island can appreciate this line.

We were lucky enough to meet Janice & Melony, employees at the Green Door. Melony was lucky enough to walk out with a brand new TownWear™ Rhode Island hat for her son that lives in the Midwest. She is excited to share TownWear™ with her son because even though her son lives far away, he will still feel close to his mom when he puts on the Rhode Island hat.

Not only did they enjoy how TownWear™ celebrates each town, they enjoyed how they were able to give back to Hasbro’s Children Hospital. With 5% of all earnings being donated to the charity of their choice, they feel proud to be a part of an organization that not only celebrates a town, but also gives back to it as well.

After completing a long inventory check list for the year, The Green Door is excited to share what makes their store so special with the rest of the community.

Announcing Our New Regional Sales Manager

TownWear® a nationally recognized brand of apparel, that celebrates the community where it is sold, promotes town pride and gives back to the community, has announced the appointment of Marc Anthony Lujan, as regional Sales Manager for the State of Nevada.

Townwear® with stores in New England, Florida and California, Has selected Marc A. Lujan, to head up the development of a chain of retail Stores in Nevada, offering TownWear® products.

Born and Raised in Las Vegas, Nevada, Marc is trained to be an Executive Sales Professional.

TownWear® is pleased to include him on our National sales team, Marc fits right in with our principals considering his desire to give back to his community. “We are lucky to have him” states Bruce E. Rocha Sr. President of BERinc, the parent Company,

BERinc is a socially responsible company. They provide grants based on the sales in every community that has an exclusive TownWear® retailer to a charity named by the retailer.

Marc is also gifted with a passion for arts and music, lives to; “one day share with the world and give back to my community”. Marc started in the sales field working for the Famous Local Fry's Electronics and found that he wanted to peruse a career in sales.

Bruce E. Rocha Sr, expressed his pleasure to find such a community minded professional sales person, to help expand our line of apparel in Nevada.

Marc can be reached at; sales@mytownwear.com or 508 758 2345

Moby Dick Retail

Bruce made an exciting trip to New Bedford today to visit our exclusive retailer, The Bedford Merchant, and the Moby Dick Retail, 27 William Street New Bedford, MA. Where our TownWear® brand apparel is sold.

The Moby Dick Retail, has everything you could imagine; including Men' clothing, jewelry, and home décor. It is located in the New Bedford Whaling National Historical Park. Across the street from The Bedford Merchant who carries such a large variety of items and gifts that your visit to the National park, will be something you will treasure for a long time.

He talked to Cindy a very knowledgeable clerk who loves her job, and it is obvious when you listen, as she describes many of the thousands of items in her store.

Cindy has 15 year tenure in the store and she takes a very personal interest in the it's success.

The Bedford Merchant A perfect place to shop in New Bedford Whaling National Historical Park just steps away from the famous New Bedford Whaling Museum.

Country Woolens in Westport

Bruce E. Rocha Sr the President of TownWear® loves to visit stores that feature TownWear® products. Yesterday he visited Country Woolens, the exclusive TownWear® Retailer at 842 Main Road Westport Massachusetts.

He was very much impressed with the beautiful display of colorful TownWear® Apparel in the store and raved about Terry, the clerk that was on duty while he was in the store. She was so friendly and knowledgeable about all the products sold in Country Woolens.

It is a very unique store; Bruce commented that the name of the store. 'Country Woolens', is perfect because it feels warm and cozy as soon as you enter the store. It is just like getting a warm hug as soon as you pass through the door.

Country Woolens 842 Main Road Westport, MA 02790 Phone: (508) 636-5661 CountryWoolens.com

2016 TownWear® Donations

BERinc, parent company of TownWear®, a socially responsible custom apparel company, distributes thousands of dollars every January to charities selected by retailers in their community. All Exclusive TownWear® retailers throughout the country participate in this program.

Letters of appreciation reinforce how important these grants are to the selected charities. Below are a few comments we received this year following the distribution of funds.

From Our Sisters School, New Bedford, MA

Newport Breeze Now a TownWear® Retailer

TownWear is very proud to include Newport Breeze on our growing list of Exclusive Retailers. They are located on the historic Bannisters Wharf in the heart of Newport, RI. Their slogan is "A reminder of the spirit of Newport and resort clothing for the whole family."

A dedicated socially responsible company, they have chosen the Star Kids Scholarship Program to be the recipient of the TownWear® 2016 grants to local charities, as a result of sales of Townwear® in their store.

Newport Breeze, open year round 1 Bannisters Wharf (corner of America's Cup Avenue) Newport, RI 02840 Phone: (401) 849-4381 NewportBreeze.com

2015 TownWear™ Donations

BERinc, parent company of TownWear™, a socially responsible custom apparel company distributes Thousands of dollars every January to charities selected by retailers in their community. All Exclusive TownWear™ retailers throughout the country participate in this program.

Letters of appreciation reinforce how important these grants are to the selected charities. Below are a few comments we received this year following the distribution of funds:

Our Sisters School in New Bedford Massachusetts On behalf of Our Sisters School, we would like to thank you for your generous gift. Thanks to the support of volunteers, donors and friends of OSS, we are able to provide a bright future for the middle school girls of greater New Bedford. - Georgiana Goulding Director of advancement and Sarah Herman Head of School

Abuse Counseling & Treatment of Fort Myers Florida We sincerely appreciate your help in joining us in our efforts to eradicate domestic violence. Your support is making a difference in the lives of the victims we serve. - Anna Perez, Director of first impressions/Community Educator Abuse Counseling and Treatment. Inc.

Boys & Girls Club of Greater New Bedford/Wareham Your donation provides critical support for the Club to continue its mission. Without the generosity of individuals such as you, we would be unable to reach those youth who need us the most. - Robert A. Mendes Executive Director

Jekyll Island Foundation Thank you for your generous donation in support of The Jekyll Island Foundation for the Georgia Sea Turtle Center. Thousands of visitors have been attracted to the The Sea Turtle Center and each visitor gained an increased awareness of conservation and ecological responsibility. - Dion Davis Assistant Director

The Cottage, Exclusive Dealer of TownWear™ in Jekyll Island

Founder of TownWearTM, Bruce E. Rocha, visited Molly Knowlton, owner of The Cottage located in Jekyll Island, GA during the holiday season. The Cottage is A Gift Gallery located on the grounds of the Historic Jekyll Island Club Hotel in Jekyll Island, GA. This gift store has an eclectic collection of local, regional and American as well as Fair-Trade handcrafted gifts, table top and jewelry chosen for their cross-appeal to visitors and Golden Isles residents alike.

The "kids" room caters to families looking to get back to the art of having "unplugged" fun. Puppets, word games, activity books... all with old-fashioned family entertainment in mind. We are proud to have The Cottage as the exclusive dealer of TownWearTM products in Jekyll Island, GA. On behalf of Molly Knowlton, TownWearTM donates a percentage of proceeds to the Jekyll Island Foundation, which is a great supporter of the Georgia Sea Turtle Center. The Georgia Sea Turtle Center was created as a primary conservation program dedicated to increasing awareness through sea turtle education, rehabilitation, and research programs.

On a recent December visit, Rocha said, "It was a perfect day. The store was very busy with tourists arriving by bus. Sales associate Betty Carone was impressive with her knowledge of the island and the quality merchandise being offered. The cute store on this historic Island accessed by bridge and causeway is a perfect destination for tourist to pick up a quality gift item. A visit to the Jekyll Island Museum, a short walk up the street or the Sea Turtle Center, is well worth the modest admission charge to the Island."

Please visit The Cottage's facebook page for more information on store hours and directions and www.jekyllisland.com/jekyll-island-foundation to learn more about the Jekyll Island Foundation. For more information contact Molly at thecottageji@att.net.

TownWear Makes a Great Gift at Carter's Clothing & Footwear

Kevin Carter, owner of Carter's Clothing & Footwear, located in downtown New Bedford, MA, shared this holiday window display with our viewers. Carter's Clothing & Footwear is a successful family owned business that has been serving the community since 1947. Carter's caters to the work, casual and lifestyle clothing and footwear needs of southeastern Massachusetts and Rhode Island. They have a very friendly and knowledgeable staff always willing and ready to serve their customers. No matter what age or lifestyle, every customer who walks through their door is treated with personalized customer care.

NEW TERRITORY DEVELOPMENT MANAGER

TownWearTM would like to welcome Tracy Paulson as our Territory Development Manager for Illinois and Wisconsin. Tracy brings over 20 years in sales and marketing experience with a focus on customer relations as well as brand development. "I am thrilled to be a part of an organization that believes in quality products while also giving back to the community. I am so excited to begin working with an exclusive retailer in each community to showcase and increase community togetherness." With her focus on Relationship Selling as well as Cause Marketing Tracy is the perfect fit for TownWearTM!

TOWNWEAR 2014 DONATIONS

Following their January tradition, TownWearTM donates a portion of all its sales for the prior year to local charities, which are selected by each authorized retailer. Some of the recipients are acknowledged here:

"Please accept our sincere thanks for the recent donation to the Little Compton Food Bank. Your thoughtfulness in considering the needs of others is most commendable. With the number of food bank recipients increasing, we certainly appreciate the support of TownWear and Wilbur's General Store." - Little Compton Food Bank, Little Compton, RI

"Thank you so much for selecting PAWS New England to be a recipient of TownWear's giving program. We are honored to accept this generous gift, and will be happy to promote your charitable program to our donors.

Our commitment to these dogs is that they will have a safe place to go, enough food and water, proper vetting and the love of humans." - Paws New England, Barrington, RI

"We would like to thank you for your generous gift through the sales at Folia in support of our students, school and program. Your gift will certainly impact the educational program and co-curricular activities the students take part in daily! Our Sisters' School is grateful for the role you play in making this voyage possible for our students." - Our Sisters' School, New Bedford, MA

"On behalf of the Board of Directors, staff, and most importantly the members of the Boys & Girls Club, we would like to thank the TownWear Giving Program for the gift to our Great Futures Annual Appeal Campaign. We understand that this gift represents a portion of sales made at Carter's Clothing in New Bedford [MA

TOWNWEAR PRESIDENT VISITS RETAILERS

Bruce E. Rocha Sr., President of TownWear, is on the road again visiting Exclusive TownWear Retailers today it was Carter's Clothing & Footwear 55 Williams Street in Historic New Bedford MA.

I was very impressed with the location, right in the heart of New Bedford’s National historic Park. There was ample parking in the area plus Carter's own private parking lot. I observed tourists enjoying special breads and lemonade purchased in some of the quaint local shops as they walk the park.

The TownWear window display caught my eye and the interior shelves stocked with all the colors and sizes warmed my heart. Their slogan is "Come visit us at one of our 2 convenient locations you won’t be disappointed."

This slogan proved itself when Daniele, one of the knowledgeable clerks, offered to help me select a new pair of footwear. There was so much to choose from. She steered me to an age appropriate style and color that fit and looks great. Even my wife was impressed with my selection.

FISHER & ROCHA, INC. CHOOSES TOWNWEAR FOR UNIFORMS

TownWear™ began in a little seaside town in Massachusetts when the company’s hometown was celebrating its sesquicentennial anniversary. Today, TownWear™ has grown into a nationally-recognized brand in demand not only for its unique custom designs, but because of TownWear's built-in giving program. TownWear™ donates a portion of all its sales to local charities, which are personally selected by each authorized purchaser.

As a family based business for over 48 years, Fisher & Rocha, Inc. has made a socially conscious decision when purchasing uniform shirts this year for their project managers, craftsmen and support staff. Fisher & Rocha, Inc’s, TownWear™ line has been created specifically for their construction business with artwork highlighting key points of the trade in which make them successful. This local construction company based in Mattapoisett has selected the Pythagorean Masonic Lodge Angel Fund as the recipient of the TownWear™ giving program.

Fisher & Rocha, Inc., specializes in new additions, remodeling, painting, repairs and all aspects of making homes beautiful and functional for every family’s needs. Call today for a free quote on any home project – no project is too small or too big – 508.758.6738

TOWNWEAR MAKES 2013 DONATIONS

In January each year, TownWearTM donates a portion of all its sales for the prior year to local charities, which are selected by each authorized retailer. Here's what some of these charities had to say:

"I wish to sincerely thank you for supporting Creator's Touch Gallery's legacy by contributing to the Smuggler's Enterprises, Inc. Foundation. The purpose of the Fund, established at the Charlotte Community Foundation, is to support the activities of nonprofit organizations in Charlotte County." - Charlotte Community Foundation, Punta Gorda, FL

"On behalf of the Old Rochester Tri-Town Education Foundation, I would like to thank you for your letter dated January 3rd and the check for the foundation. As a board, we discussed this opportunity and reflected on the impact of TownWear can have in and around the community. We will also send a letter to Isabelle's thanking them for selecting us as its local charity of choice. As a group set to provide a number of grants to each of the three tri-town school committees in the coming weeks, every contribution helps us help others." - Tri-Town Education Foundation, Mattapoisett, MA

"Thanks to your investment in Crossroads for Kids, this year we will help over 1000 children ages 7-17 find their inner strength, potential, and path toward a bright future through summer and year round programming. TownWear's gift representing a percent of proceeds from sales at Sportsworks in Duxbury, MA enables us to give our students the opportunity to experience a support system that never wavers." - Crossroads for Kids, Duxbury, MA

"Your generous support helps ensure that our patients and their families can concentrate on enjoying their time together knowing that they are surrounded by the compassion, sensitivity and caring that sets Hope Hospice apart. Thank you for believing in our special mission. We are honored to count you as one of our loyal supporters." - Hope Hospice, Hyannis, MA

"Your commitment to donate a portion of your sales is most commendable. Without the thoughtfulness of others, our organization couldn't successfully address the nutritional needs of our less fortunate friends and neighbors." - Little Compton Food Bank, Little Compton, RI

"We would like to thank you for your generous gift to support our students, school and program. We are so grateful for your belief that OSS is making a difference. We thank you for your support. " - Our Sisters' School, New Bedford, MA

"Our programs serve more than 5,400 people each year, and your donation helps us connect people to good food when they turn to us for assistance. Your donation will make a difference in the lives of families and individuals who are struggling to make ends meet." - The Open Door, Gloucester, MA

"Know that your generous contribution will help to bring creative, world-expanding opportunities to classrooms and students throughout the Bristol Warren Regional School District. I am grateful for your support of the foundation and our public schools." - Bristol Warren Education Foundation, Bristol, RI

NEW COLORS AND ITEMS FOR 2013

The TownWearTM R&D Department has introduced new colors and items for 2013. Requests were made by our retailers for additional fun color selections for the new year. Check out our new colors summery "azalea" and fresh "caribbean blue" now available in the hat line.

Ladies! Get ready for some refreshing new colors such as "celery" green and tropical "sunset orange." It's true – the colors we wear do enhance the way we feel. The "marigold" is a precious new color now available in the youth line. Both boys and girls can sport the new color while adding a hint of playfulness to their wardrobe.

ALL NEW 100% cotton tote bags are being introduced this year. Now available in 2 sizes and made exclusively for your store. These custom totes feature your town logo on one side and your custom designed artwork and coordinates on the other. The larger cotton tote features a full zipper with an interior zippered pocket. Both totes are available in sand color with custom artwork in the earth tone. These make great gifts for the traveler, boater, special teacher, parents, or the "green" conscious person in your life. Excellent reusable totes to use on shopping or overnight trips.

TOWNWEAR MAKES CHARITY DONATIONS, THANKS RETAILERS

BERinc., with headquarters in Mattapoisett, Ma., the parent company of the TownWear™ brand of apparel begins 2013 by making their annual donation to the various charities chosen by its locally authorized TownWear™ retailers across the nation. Every year TownWear™ donates thousands of dollars to charities in the local communities where TownWear™ exclusive retailers are located. On behalf of the TownWear team, Connie Goulart, CFO, would like to thank all our retailers for making this possible.

WAREHAM VILLAGE ASSN. AT CRANBERRY FESTIVAL

Wareham Village Association members had a fun time offering TownWear™ products at the Cape Cod Cranberry Growers Association Festival recently, sponsored by A.D. Makepeace in Wareham, MA. The Wareham Village Association raises funds by selling TownWear™ products for the purpose of promoting the countless benefits of shopping and living in Wareham, Massachusetts; a vacation wonderland, with miles of sandy beaches and hundreds of acres of fresh ponds. Visit WarehamVillageAssociation.com to find out more.

LOCAL CHARITIES THANK TOWNWEAR

Every January TownWear donates a portion of all its sales for the prior year to local charities personally selected by each authorized retailer. Here's what some of these charities had to say:

"Thank you so much for your contribution. With your generous gift, The Open Door will continue to carry out its mission to alleviate the impact of hunger in our community." - The Open Door, Feeding people Changing lives, Gloucester MA

"Thank you for the generous Donation to Essex Greenbelt. We have even more land conservation projects currently underway that your gift will help us complete this year." - Essex County Greenbelt, Conserving land since 1961

"Thank you very much for your generous donation. ECCA relies on loyal support of individuals and companies such as yours to provide high-quality affordable fine art education for all ages to the Seacoast community." - Exeter Center for Creative Arts

TOWNWEAR BRAND EXPANDS WITH MARION CLOTHING LINE

LOCAL CHARITIES THANK TOWNWEAR

Every January TownWear donates a portion of all its sales for the prior year to local charities personally selected by each authorized retailer. This year, TownWear more than doubled its donations to dozens of charities. Here's what some of these charities had to say:

"Thank you for your thoughtfulness in instituting such a fine program." - Little Compton Food Bank

"Your gift and your commitment to social responsibility are encouraging examples of the support we receive from this community." - Housing Assistance Corporation on Cape Cod

"Your commitment and philanthropic support.is to be commended." - The Fairhaven Centurion Scholarship Fund, Community Foundation of Southeastern Massachusetts

"You have made an important difference as part of our special family of contributors." - Hospice & Palliative Care of Cape Cod

"Your gift.is already working to further our mission and inspire a future generation of children and their families to get 'Nearer to Nature'." - Squam Lakes Natural Science Center

"We receive no public or governmental aid of any kind, and rely on contributions such as yours to help us maintain our programs and services." - MSPCA-Angell

"Your unwavering support.and willingness to provide for our girls' needs is a true statement of your belief in their potential and the overall wellbeing of our community." - PACE Center for Girls

"Your donation helps immensely to keep the food pantry supplies [stocked

TOWNWEAR MORE THAN DOUBLES DONATION

February 11, 2011, Mattapoisett, MA—The locally-owned, award-winning apparel line TownWear more than doubled its donations this year to dozens of charities, many of which are right here in the SouthCoast.

Every January TownWear donates a portion of all its sales for the prior year to local charities personally selected by each authorized retailer. "When you buy a product that gives back locally, you become part of a team committed to making a difference in the towns and communities that are meaningful to you," a TownWear executive said.

TownWear began in Mattapoisett, Massachusetts when the company's hometown was celebrating its sesquicentennial anniversary. Today TownWear has grown into a nationally-recognized brand in demand not only for its unique custom designs, but because of TownWear's built-in giving program.

"Being in business is a privilege we take seriously," Adrian continued. "By having a socially-responsible approach to business, we earn that privilege from our retailers, our staff, and you."

TownWear apparel celebrates what makes towns special, and has something for everyone-men and women of all ages, kids, toddlers, and even infants. Known for one-of-a-kind designs, quality and comfort, TownWear t-shirts, sweatshirts, hats, onezies and bibs are the perfect souvenir and gift item for friends, family and business associates.

This company is firmly grounded in its SouthCoast roots. All garments are either screen printed or embroidered in New Bedford, where all of TownWear's adult, ladies and youth apparel are pigment-dyed as well, to get that stylish natural color palette and lived-in look. The wildly popular designs are all created here too, by TownWear's parent company, BER inc in Mattapoisett. Just up the street, every order is inspected, tagged, packed and shipped by Mail Box Services located on Route 6 in Mattapoisett. The production process is overseen by manager Doreen Gomes, whose philosophy is simple. "If an item doesn't meet quality control standards, we don't ship it."

Since its inception, TownWear has donated thousands of dollars to local charities throughout the country. The Boston Gift Show has recognized TownWear as a "Made in New England" product and has featured the brand in its highly sought after Preview Guide. TownWear was also the first company ever to receive the distinguished Entrepreneur of the Year award from the New Bedford Area Chamber of Commerce.

"TownWear is a unique product that supports local economies and businesses in many ways," Angela Ellis, sales manager, said. "In addition to our generous giving program, we provide all of our retailers with invaluable free marketing support, including custom photography for advertising, an online listing, social media promotions, custom point-of-sale signs, and more."

TOWNWEAR DONATES TO WESTPORT COMMUNITY SCHOOL'S LITERACY PROGRAM

BOSTON GIFT SHOW PREVIEW GUIDE

The Boston Gift Show selected TownWear as a featured item for its 2011 Preview Guide. Check out the digital version of the guide by clicking here and navigating to pages 14-15.

TOWNWEAR SPREADS COMMUNITY PRIDE

Wednesday, January 19, 2011 "TownWear spreads community pride"

TOWNWEAR APPOINTS NEW SALES REPRESENTATIVE

BUSINESS THRIVES BY GIVING BACK